Hyundai celebrates cricket with 'ICC Cricket World Cup 2015’

As preparations for ‘ICC Cricket World Cup 2015’ become stronger and the countdown to the most awaited tournament begins, Hyundai Motor India Limited (HMIL) has announced a slew of exciting initiatives for cricket fans across the country to celebrate the thrill and action of cricket.

Hyundai is the official partner for International Cricket Council (ICC).  As a part of the celebration campaign, Hyundai will embark on various consumer engagement initiatives like Trophy Tours, Fan Parks, and Ball Tour across the country from January 11, 2015.

Hyundai's International Cricket Council (ICC) sponsorship began in 2011 when it first became the ‘Official Car Partner’ of the ICC Cricket World Cup 2011. In 2012, Hyundai decided to take a step forward to be the ‘Official Partner’ of the ICC and partnered with seven ICC official tournaments from 2012 to 2015.

BS Seo - MD & CEO, HMIL said, “We are extremely proud to be the official global partners of ICC for all these years and we are yet again geared up to be a part of 2015’s biggest sport, the ‘ICC Cricket World Cup 2015’.

“Hyundai has always taken the lead in celebrating new and emerging youth engagement platforms; from cricket to movies to music, the brand has successfully created memorable campaigns and experiences for young Indian customers." he added.